ThinkNoLimit Marketing Coaching

This is a very cute TVC. Guess you would love it as I do. I appraciate it as it focuses on sending one single-minded message : Huggies = happy babies ... you never know whether babies are happier wearing Pampers ... that's why it takes an ad to appeal to the parents. The scenarios in the ads are associative with what the adults call a "typical" bad day. Relevance and single-mindedness are the two important elements of a brilliant ad.

All of these 3 ads come from the same series from a mortgage company. They are funny and entertaining. But they are more like sitcoms trying to make people laugh than selling mortgage. Agency people like producing this kind of "clever" ads. Who doesn't like a good laugh after all ? Look, clever ads still have to send a selling message. These are probably the kind of ad we see in creative award ad shows. For pure entertainment. Enjoy.

Just watched the 4 shows of "The Art of Commercials" at the Arts Centre. Some are great but some are creative for creative sake. UK ads are funny and have an unique sense of humour. Thai advertising is catching up too. Here is an example, thanks to a friend who sent it to me. Next time when you are in Thailand, don't just do shopping and spa. Check out their TV ads and language isn't a barrier for really good ones.