ThinkNoLimit Marketing Coaching

Guess I'm out of touch with the current cantopop secene. There are 3 young singers in this ad. Are they well-known ? Don't know why 3 has shot a TVC for this promotion. The offer is quite trivial : a special Yahoo edition of USB wireless modem plus free viewing of Yahoo. Would it be better to just advertise on the Yahoo website ?

Blue Girl launches a big scale promotion in summer time every year. Different from previous years, it seems that it tries to target the younger drinkers at bars and pubs this time. It's an interesting promotion ad that plays on 大獎 and 大掌 phonetically. Yet the prizes don't quite look too attractive. The grand prize is a gold bottle together with piggy bank, bottle opener, beer mug, T-shirt etc. Would it be motivating to the younger bar and pub drinkers ? I wonder.

I have to say Cafe De Coral is quite creative in coming up with new dishes and menus. When I first saw this ad, it got me to think it was talking about the "real" Teppanyaki. It made feel a bit excited. How can it be possible ? I asked myself. Then the VO explains later saying : 親手整更啱自己. Is that anti-climax intentional ? Putting the ad aside, this DIY 霜花牛板燒飯 still sounds quite interesting.

As marketers, we are always look for new and creative media. The media scene is always cluttered and we need to find ways to make our message stand out. Advertising on the inside of the bus top is new and creative but isn't it a bit awkward ? I was lucky to sit the back and so I could see the whole ad. There are like 10 people like me who have such luck. I would rule out the potential of advertising on the inside of the bus top. Just that the advertiser has just ignored how people can see the ad in terms of creative and layout.

It's the high time for different schools to compete for students who can't get into F.6 or local universities. HKU SPACE in particular is quite aggressive and has spent quite a bit on outdoor advertising. Maybe education organizations are not used to putting up advertising and their ads are usually of lower standards compared with the ads of commercial products. In this case, it's an outdoor ad with blue words on blue background. The words just can stand out to catch attention.

Speaking of the shift in media consumption, I just remember a video shared by one friend. It's funny but very true. Enjoy and have a good weekend.

TV stations have been putting up numbers in front of us saying that TV media remain as the key media with stable viewership. We all know these researches are misleading somehow and contradictory to what we know by observation. The younger generation don't really watch TV that much and their media consumption on traditional media is on decline. We all know also that they count on Internet for news and entertainment. The question in every marketer's mind is how to make use of this free medium. There is no easy answer. I have just noticed this TVC from McDonald's. What if it's aired on YouTube exclusively ? Probably, we can forget about TV in this case in fact.