Cars Ad

This is a very unique ad of wordplay. Personally, I really appreciate the Chinese poetic way of spelling out their 16 years' leadership in car body maintenance. The only downside is that something visual is missing to relate to their business and help readers to associate with what they are advertising about. The only clue in the ad is their logo at the bottom. Maybe featuring a shiny body part of a Mercede Benz could help a bit.

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