Sandisk print ad


What's the key message ? Sandisk is fast. What's the analogy ? It moves so fast that it leaves its label behind. How do we do it better ? First the headline is in grey on a white background. We can choose a font colour that jumps out more. Second, the feeling of high speed is not enough. We can consider having the card travel across the page instead of into the page and adding more illustration to give more speedy feeling. The idea is there and he need to manage our execution to articulate the creative idea. A simple example of how we should use simple logic to manage our communication piece.

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