Wing Wah Mooncake TV ad


Are you aware of a TV ad from Wing Wah Mooncake lately ? Perhaps you haven't seen it as the media weight is not too high. Traditionally, mooncake is a festive item during mid-autumn festival but the key message of this ad is "Mooncake is in fact suitable for all seasons, no matter spring, summer, autumn or winter". The intention of extending usage is understandable. Yet will a single TV ad turn around the traditional belief of "mooncake for mid-autumn" ? Chance is slim. Remember we need support to make our key message believable ? In this case, there is none.

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