Tak Hing restaurant print ad


This is a very creative ad. You just don't expect it is Tak Hing restaurant which would post such an ad. Imagine they wouldn't employ big agency and their management would need a very open mind to approve such a unc0nventional creative. Fortune telling as the analogy to sell a mental benefit of good food. There are creative twists too. The (small) names of the dishes are on the face visual. This creative is really better than many of those produced from bigger agencies.

This creative idea is quite handy to borrow to sell, say medical check-up. Change the headline to something like "家宅平安" while the check-up list can be put onto the face visual.

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