Lenovo Laptop ad


Slimming houses over-use celebrities but at least the celebrities they use are associative with the services they provide. Slim pretty movie/TV stars are aspirational to customers who wants to look slim and pretty. In this case, Lenovo uses Ronaldinho to endorse its laptop. I would call it a misuse. Ronaldinho is good soccer player for sure but what does he have to do with laptop ? None. Is it relevant ? Who is the target audience ? In the ad, it looks like they are targeting at business users and an attempt is made to associate the speed and accuracy of Ronaldinho with the laptop in question. It's not really convincing at all. If not Ronaldinho and we want to associate with soccer/world cup with celebrity, who do we use for computer ? One suggestion is to use the coach of the team saying he uses the laptop to analyse data, make field decisions, blah, blah blah. You may argue the coach of Brazil team, Dunga, is not a well-known celebrity. I'm not a soccer fan, sorry....

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