Ocean Park Halloween Recruitment


Who is the agency of Ocean Park ? I remember it was JWT but is it still JWT ? A good ad indeed. What is it about ? Recruitment of temporary staff to play the horrifying casts in Halloween. This ad serves two purposes. First the recruitment and second, an early build up for promoting the famous Halloween funs at Ocean Park. We never know if this is really their one-stone-kills-two-bird intention. In fact, the whole thing is of high publicity value if we manage it well. Why ? imagine, what if all interviewees need to dress up as some scary characters to attend the job interview and show their creativities ? Imagine the mummies, the vampires and so on have to queue for job interview. It will create a lot of publicities as pre-promotion of Halloween. I hope they would think of that too.

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