Toyota original spare parts



Is it an ad using shock tactic as the idea ? Yes, in a way but it's not too shocking in terms of execution. No blood. No painful faces. It doesn't matter as the idea is there. A simple ad showing the consequence of not using Toyota original parts. I pick this ad not because of its creativity per se. It's a good example of single-minded message, on-brief idea and clean and tidy execution. Many ads are more creative but they just don't sell.

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