Ocean Park 30th Anniversary

Another promotion of probability. It's the 30th anniversary of Ocean Park and they have this promotion playing with "3" and "0" of your ID card number. If you have "3" or "0" in your ID card number, you get 10% off; "3" and "0", 20% and "3" and "0" in sequence, 30%. For this kind of promotion, I really wonder how they could calculate the discount pay-out in overall revenue. It's a big headache for the finance people. This promotion is not for me as I don't have "3" or "0" in my ID card. But at least, it's successful in communicating the 30th anniversary message as I had to check it out whether it is for me. Can I call it an interactive idea ?

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