Panadol

For those who may not know, Panadol is a branded generic drug, Paracetamol. Paracetamol is usually prescribed by doctors for mild pain and fever. This drug is in fact very cheap and its "unbranded" versions are widely available in those small neighbourhood drugstores. Some people like me may know this fact but still buy Panadol instead of its unbranded version. Why ? This is the magic of branding. They may be the same but I still feel that Panadol is purer and better although or because it is more expensive. Over time, we are aware that Panadol has been undergoing aggressive brand extensions addressing different specific needs like cold & flu, muscle pain, menstrual pain and so on. All these extensions are thought to be effective in securing its No.1 position in pain killing.

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