Delicare

嫡護霜 - another difficult product to sell. What's it for ? Just by the brand name, no one would be able to tell. It's from 無比膏 and it's smart to have 無比膏 as the mother brand endorsing it to help tell us what it is for. 無比膏 has a strong franchise in anti-itch ointment and this 嫡護霜 is an anti-itch ointment specific for the "sensitive" part of the body. The endorsement branding approach works for it. As for the ad, yes it's indirect and implicit. Do we have a better idea ? I don't ...

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