Alene promotion

A promotion ad from Anlene. It's a lucky draw for a table of 新春鮑翅宴. The mechanics is not really related with calcium milk powder but we need to give credit to their agency who manages to come up with an interesting ad. A pile of tea cups to depict a healthy spine to associate with the product benefit. Very clever indeed. The client is lucky to have a clever agency. Otherwise, what you get is a boring ad for such a 無厘頭 promotion that has nothing to do with the product.

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