笑傲江湖

This ad has been sitting in my file for a while. Time to pick it up and talk about it for good learning. Poeple in the entertainment may not be good at advertising but they are just great in PR. As marketers in consumer goods and services, there are many things that we can learn from them in marketing. A 笑傲江湖 drama. How to make it attractive while many versions of it has been run for thousands of times ? Give the "product" a twist : putting 2R sisters into the cast. Create a PR angle : shaving the head of Race. Generate publicity : media interviews with the press and different media. Everything is well calculated for creating the buzz, newsworthiness and talk-abouts. Something we have to learn indeed.

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