太興燒味餐廳

太興燒味餐廳 recently advertises on TV and prints to promote their roast goose. One of my students comments that the ad is not too tasteful because of the association with Swan Lake, the ballet, to sell roast goose. Anyway, according to my observation, the promotion manages to boost sales and I see queues during lunch and their restaurants are pretty filled during afternoon tea time too. Is that because of good advertising ? Partly. It's also the strategy. By its name,太興燒味餐廳, this restaurant chain have already positioned itself as a 燒味 specialist and they just use roast goose as the anchor product to boost its specialist image. So as a strategy, it doesn't matter of they promote their 燒肉, 叉燒 or 燒鵝 so long as the anchor product help to boosts its 燒味 brand image.

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