iXpress Credit Card

This is an interesting credit card idea : you can make your own card credit with a photo of your choice. Such idea can be creative enough as an acquisition gimmick to attract a big consumers base. However, in the ad a golfer scenarios is taken and I wonder why. Maybe the boss of the company is a golfing fan and the agency is trying to please him/her. There are just many more scenarios that can be used for relevance sake, depending on who we want to sell to. For e.g., family photo is more relevant. Yes it could be boring but at least people can relate to. Like in real life, your friends often show you the pictures of their daughters and sons and people do keep photos of their family in their wallets. It could be a better consumer insight to sell this credit card.

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