McDonald's Soft-Hard promotion

Seems that people is breaking away from the curse of Hello Kitty in consumer promotion. McDonald's is taking the lead by employing Soft-Hard and their merchandise. The year of pig is round the corner and McDonald's promotion is well strategized to ride on the feative season. First, they lauched a new product : the Grilled Curry Pork Burger featuring Soft-Hard. Then here comes a redemption promotion of Soft-Hard soft toys "Properity Pals", each coming with 蘇民峰豬年運程 ! Isn't that a good promotion strategy or what ?

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