Yahoo! Store

Yahoo! has launched a new e-store platform for auctioning. Stemming from the "normal" auctioning, it's an added platform for those people who are willing to pay a bit more for added services to do their trades better. Logically the strategy is to position it against leasing of traditional physical stores. The ad says it all with a simple creative. A good example that if we are able to position our products and services clearly in a focussed manner, our ads can be more easily done nicely to convey a single-minded message.

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