Use of advertising


If you are a small or a start-up brand and lack marketing dollars, the last thing you want to consider is advertising. Advertsing is not a must in brand building. Sometimes it is heart-breaking to see people who lack resources but still invest in advertising. Look at this ad from a small company called UF. They basically attempt to split a full-page into two to advertise two different products. It's pathetic. I would rather spend the money on instore sampling than putting up an ad like this. Advertising is for the big guys after all. Yes, it's sad but it's the reality ...

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