Crown Macau TVC featuring 周潤發


Long time no see 周潤發 on TVC. Not too many brands or companies could afford him nowadays. When I saw the ad, I was wondering what he is advertising about. I thought it was another residential estate TVC as it does look like one. It only unveils Crown Macau at the end. 賭神 ! It's quite a fit. The overall execution is meant to convey class and style but somehow I find it too dark and gloomy. The hair style of Mr. Chow is a bit funny too. StarWorld uses 梁朝偉 and now Crown uses 周潤發. It seems that Casinos in Macau are competing on the celebrities they use. They actually remind me of the telecom ads in the past. Will other casinos use even bigger celebrities to compete ? Let's see.

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