mYoga print ad

Where do the affluent women go during leisure time ? Yoga is still popular. Yoga business has gone through the expansion stage and now it is at the consolidation stage. Only a few bigger players who can afford the high rents can survive. Looks like mYoga is one of them and you see they are still investing in advertising. Back to this ad, it is a "new" attempt among other yoga house ads while taking the heart strategy. The trouble is that the layout looks quite out-of-proportion. We talk about the "fill-it-out" mentality but this one is an extreme opposite. Things are so small that the ad fails to create a visual impact. Creative people call this cool. I say it's a waste.

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