Aveda ??? ad

This ad caught my eye because of its line. It does provoke some emotional response. Knowing that Aveda is a brand of skincare salons and products, I thought it must have lined up some charitable activities like sponsoring something or donating some monies. Societal marketing we call it. But you read on, I guess you must have same reaction as mine. Huh ? What is it trying to tell us ? It's alright to try to kill several birds with one stone. But at least it has to tell me more about "fight for clean water". I feel kidded in a way. The intention of this ad is just a myth.

Comments

Anonymous said…
I constanly read your blog and I think you did it very well. I am a graduated marketing and advertising student, I found much practical knowledge in your blog and want to say thank you.
5:10 pm
Louis Lau said…
Thanks so much, Nga. Your support definitely keeps me going.
7:47 pm
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