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As far as I know, Red Bull has been pretty successful. it's quite popular amongst the younger generation at the night outlets. It has become the in mixer with vodka, gin and whiskey at discos and bars for you to stay the night. In view of its popularity, there are imitations in attempt to share a spoonful of the market. Here is one of the examples. It simply shares the same positioning as Red Bull with a Japanese touch. And if you look at the copies which spell out the details of the products, you would reckon that this is pretty much the same as the faded brands, Amino Gear and Libogen (力保健). Will this brand/product win a good share in the battle of positioning ? I doubt it. Positioning, once again, is about differentiation. Selling parity will get you nowhere.

Comments

葛佬 said…
Yes, it's imitating.
But the effect brought out depend on how fantastic is the imitating skill.
Actually this ad is not bad.
2:40 pm
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