Bausch & Lomb SoftLens

If you suffered from a minor astigmatism, your eyesight would be the same as when you are 70 years old. Sounds scary and this is new to most of us. It's quite a typical problem-solution way of selling. However, since the problem in this case is not commonly known by consumers, consumer education would be needed. Potentially it would take PR and professional spokesmen to do the education part and complement advertising. Coming back to the ad , I think it can be improved a bit in terms of execution. The focus of attention could be better brought to the main talent. Maybe one could consider darkening the background and the talents at the back with montone in order to highlight the main talent. Just some thoughts.

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