Digital camera advertising

These two ads represent two extremes in digital camera advertising. The Panasonic one takes a completely rational approach talking about the features of the its camera. A clear demonstration of its functions but rather boring. As for the Sony one, the claim is emotional, simply saying that its DC is a gadget for chic people. It doesn't say too much about the features of the DC. Which is a better way to go ? Given DC is a high-involvement purchase to many people, I am slightly more for the rational route. The key is coming up with a good creative to catch people's attention so that they have interest to read the rational product information.

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