Pepsi Max vs Coke Zero

Pepsi Max has just launched an "imported" TVC featuring Eva Longoria. It has a hint of mockery against Coke Zero. Putting the ad aside, I think Coke has done a better job in naming. "Coke Zero" as a name is already communicating what the product is all about, i.e. same coke taste, zero calories. On the other hand, "Pepsi Max" can be seen as a competitive name against "Coke Zero" but it takes some effort to explain what "Pepsi Max" means, as by its slogan "Max Taste. No Sugar". So I think Coke has won at the start by naming. Too bad that direct competitive advertising is not allowed in Hong Kong. Otherwise, we will be able to see more interesting and entertaining ads. I have just put an old one by Diet Pepsi by Jackie Chan below. And the last one is also from Pepsi Max. You might have seen it before. It's worth watching again as it's very entertaining.



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