Smartone print ad

Primary vs secondary consumers, influencer vs purchaser, purchaser vs end-user ... for certain products, we need to differentiate and consider both. This Smartone ad is talking to the parents who pay for the phone bills of their kids. "Safe choice for your kids" is the message. However, I think it is a marketing fallacy. How wrong can kids do with their mobile phones ??? While parents are more worried about drug taking, triads and underage pregnancy ! Also I doubt how much parents can influence the choice of mobile network of their kids. Should we talk straight to the kids instead and appeal to them with the exciting services tailored for them ?

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