Svenson hair clinic print ad

A print ad about hair loss remedy. My favourite topic. This is a quite a remarkable ad. It's not just yet another ad that uses celebrity endorsement. If you are thirty something and have a bunch of friends who grow up together, you would echo with what it is saying. Its entry point is derived from a valid consumer insight. It is also an example of how celebrity can be more cleverly used. First you judge whether the ad still works without celebrity. Yes in this case. The consumer insight and idea are there as the backbone . Then you ask yourself whether having a celebrity would add value of credibility. Yes in this case. 陳豪 is not a super star but he is thirty something and someone the target audience can associate with. The link is strong. So let's use celebrity to add value to your idea. Bare use of celebrity is not a creative solution.

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