Swiss International Airlines

Just saw the news of the fire accident of China Airlines. What a narrow escape. It reminds me to talk about this ad of Swiss Airlines. The message is nothing special, just the usual - high quality standards, comfort and so on. However, it uses a very interesting entry point. The cross of its logos is said to be the symbol of high quality standards. Yes, the cross is the national symbol of Switzerland, which reminds us of the impressions of Switzerland : a comfortable leisurely country with great landscapes, high quality standards as in its chocolate, fine precise craftsmanship as in its watches and so on. But on the other hand, a cross as a symbol also associates with emergency, hospital and illness. Call me superstitious.

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