Sunrise soya bean milk

I guess the soya milk market is on the rise. If we go to supermarkets, there are more brands and shelf spaces are expanded. If you want to have a share of this growing market, there is no magic. Clear and unique positioning. This Sunrise soya milk does have some potential. Produced in Canada, it is made from glacier water and non-genetically modified soy beans. It can be positioned as the high quality/high price brand of soya milk. In order to do that, its packaging design has to be upgraded. Its ad is rather down market too. It's quite a pity to see brands willingly invest on celebrity but ignore the need for creativity to convey a clear positioning.

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