SpeedPost Promotion


Postal service is a not-for-profit public service. However, unlike other public services, it can potentially generate revenue to help finance its operations so that the government can save some bugs. Over time, we see addition of new products and services and it is becoming more like a business. SpeedPost is a courier service supposed to compete with companies like DHL, Fedex and UPS. When it comes to running a business, marketing has an crucial role to play. However, most governmental services lack marketing know-how as they didn't need marketing in the past. Look at this ad. It's a lucky draw promotion alright but the ad is like an amateur piece of work. The layout is difficult to read, copies are all over the place and in different font colours in order to adjust to the white cloud/blue sky background, the logo is not prominent ... well, come to think of it, we shouldn't demand too much. If you are a good marketer, will you choose to work in a governmental service or a commercial company ? The answer is simple : whoever pays more. With a fixed pay scale system of the government, how could it attract talents ?



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