Feva Works print ad

O2 Xda Atom Life for free. Thought that it was a promotion ad from one of the telecos again. Surprise surprise, it's not. It's from an IT education centre called Feva Works. The offer is that if you take this Microsoft Mobile 6 course at HK$5,380, you will get an O2 Xda Atom Life for free (worth HK$5,280). Sounds like a good bargain, doesn't it ? What's the catch ? You can figure it out if you think about it the other way round. You are actually paying for phone and taking a a complimentary course about how to use the Mobile 6 platform in business applications. My fair guess is that the course costs Feva Works nothing to run as it must be taught by Microsoft personnel. Look, it's a good opportunities for Microsoft to educate and hence soft-sell its mobile system platform to IT people who may consider using it for their companies. That's a pretty smart line-up for win-win-win. Feva Works can make a profit, Microsoft can do communications to IT people and the IT people can get a free phone given that companies usually pay for the course fees.

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