A pick from the Art of Commercials show


Just finished watching all 5 programs of the Art of Commercials show at the Arts Centre last weekend. The TVCs from the UK and Japan are always brilliant and Thailand and India are catching up. Those Thai and Indian TVCs are not really mega productions but you would just appreciate their creativity and good sense of humour. The show also included some award-winning TVCs from Hong Kong. If you really compare HK TVCs with those foreign productions, you would fund ours are much more conservative. Well, I'm not trying to undermine the creativity of our HK agencies. Sometimes, it is the clients who are not daring enough to take new creative ideas ...

UK ads do have an unique sense of humour. I have found an UK Tango TVC (below) that was shown in the show. It's a parody with the award-winning Sony Bravia TVC (above) which you might have seen before. Would you take something like this if you were the client ? BTW, the Art of Commercials show is still on until Dec 8. Your last chance to check it out.

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