Tabasco print ad

Everyone is talking about health. We have low calories, low fat, light, low sodium, high calcium, no saturated fat, no preservatives, all natural ... seems that anything in the name of health can sell. Tabasco is 100% natural. Is it something consumer care about ? I wonder. Even if it is not natural, it won't kill you with a couple of drops added to your food anyway. Putting it the other way, will people use it more if it is all natural ? Don't quite understand the thinking behind ...

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