7-Eleven Hello Kitty promotion ... AGAIN ...



7-Eleven and McDonald's are so indulged in running Hello Kitty promotions. It seems that they run a Hello Kitty promotion at least twice a year. Maybe I'm not a Hello Kitty fan and I shouldn't be too critical. However, in marketing point of view, there is diminishing effect with repeated promotion mechanics or theme. Like this new Hello Kitty promotion of 7-Eleven, I don't see very keen responses from consumers at store level by my observation. I suppose it's also about the mechanics itself : you will need to spend HK$200 to redeem one and there are eight different ones in the collection. You will need to spend at least HK$1,600 at 7-Eleven to collect them all. You would need to be a very big Hello Kitty fan to be interested. There must have been some miscalculation in the promotion planning.


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http://youtube.com/watch?v=VtNndVomxcs
5:42 am
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