Chocolate TVCs in CNY





These two chocolate TVCs are on air back-to-back, one is Ferrero Rocher and the other from Lindt. They are not tailored ads for the CNY and they just air the same old thematic ads we see during non-festive season. Positioned as the best gift for your love, its ad is about romance and bliss. It's not exactly positioned as the gift for families and relative in CNY. However, airing the same ad in CNY should still work as a reminder about it as the best gift. On the other hand, the Lindt's TVC communicates about the brand as a long-history chocolatier. This message is not quite associated with the gift-giving season of CNY. So in terms of communication strategy to capture seasonal sales in CNY, my feeling is that Ferrero Rocher wins.






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