Nike Women TVC



When you watched this TVC the first time, did you get that it's a Nike ad ? Branding in the ad rather weak where there is only a small "nikewomen.com.hk" super at the end. Funny enough, we can all tell it's a Nike ad even with such a weak branding. This is all about brand power. A strong brand is like a close friend and you can always recognize him just by hearing his voice. The sayings and the tone & manner of all Nike's ads have been very consistent over so many years. Its brand personality is so profound that no one would mistaken it's another brand. Well, Nike is Nike. Don't try this at home. When you produce an ad, you'd better off ensure your branding is good and prominent enough.

Comments

Anonymous said…
I am not a Nike fan, but I felt these ads are excellent.

The idea of a strong, atheletic, active, non-pretentious woman that more concerned with her "game" than her looks is a powerful image. The choice of using more normal looking women (instead of your normal chop stick cutesy girls) is also excellent.

The consistent branding cues in the ad was enough to tell me that this was a Nike Ad.
6:03 pm
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