Nippon Paint TVC



Chinese New Year is round the corner. Maybe I should talk about some seasonal campaigns in CNY. The season for home furnishing products and furniture start from autumn and winter and peaks before CNY. People want a new look for their homes for the new year. That's why we see sale from IKEA and ads of home furnishing products like this one. Paint that doesn't stink. I'm sure it will sell because it's an innovative product which satisfy an unfulfilled need. The ad is just a straightforward one but it does the job of provoking the need for odourless paint. Once again, if you have a good product, you don't need a very creative ad.




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