Nu Pharm Bilberry Essence

Health supplements are high margin products. That's why they can afford big advertising and celebrities. Like this Nu Pharm bilberry eye supplement, it is retailed at HK$600+ for a pack. Being organic and its French origin are the two unique selling points. However, it's just some concentrated bilberry juice after all and it's profiteering. Are consumers ignorant ? Would they be convinced that it is worth the money ? Health supplement is not medicine. It will not give you immediate effect. So the chance is that people may buy a pack or two to try and give up quickly because of high costs. So I expect this brand will only survive for a short time or remain very niche in the future. In a way it's a reflection of the short-term orientation of most health supplement marketers.

Comments

Phoebe said…
When I first saw this ad on TVC, the message of the health supplement is not clear and weak. Besides, the link between Simon Yam and the product is not associated. Definitely, it is not worth to buy such a costly product which obviously spending too much on celebrity endorsement. No other value and solid information to deliver to the market about why the product worth that much.
11:23 pm
Louis Lau said…
Agree !
11:11 pm
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