Sony HD Infomercial



TV stations, the government, various TV manufacturers and retailers have been trumpeting about the HD TV service which has been launched on Dec 31, 2007. We are bombarded by advertising from all directions saying we are in the new era of TV services. It's a poor thing that it has turned out to be an over-promise. Since launch, there have been a lot of negative word-of-mouth about poor reception and incompatible decoders. According to a news program that I watched the other night, the whole launch was a rush as the government only decided on the selected digital broadcast protocols in August last year. Manufacturers had to rush production of decoders and HD TV sets without enough time to sort out the detailed technical problems. With these stories unfolded, I bet there will be more people having a wait-and-see attitude. The manufacturers are the victims who spent the money in A&P to gain the first mover advantage. It is going to be interesting to see how these people would do to re-secure confidence of the consumers.

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