Weisen-U

Weisen-U can be regarded as an everlasting brand. Its positioning, the double action stomachache relief, has been consistent since 1960 when it was first launched. Its ads are not too creative and its packaging is almost unchanged in half a century but it remains as the leading stomachache relief in the market. That's the power of consistent positioning. On the other side of argument, however, this brand is not aggressive to achieve better growth through new products and extensions. It is a single-product brand. I suppose there could be some room for careful brand extensions riding on the double action positioning for stomach health.


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