Aeon KFC promotion TVC




It's a pretty strange promotion for CNY. The promotion offer is quite attractive. However, is KFC a kind of top of mind food for CNY ? It should be 盆菜, right ? KFC is more western and perceived to be a party food for western festivals like Christmas, new year and maybe Easter. I wonder why Aeon doesn't tie up with 盆菜 for promotion. CNY is about family gathering and KFC not really the kind of food for that. Guess this promotion was scheduled to be launched in Christmas but delayed somehow. Or the promotion schedule of KFC is so full with other bigger credit cards that it can only slot in Aeon for CNY ?


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