Manhattan Titanium




There are Classic, Gold, Platinum and even black cards. What is Titanium ? Supposedly, it's a card in-between Gold and Platinum in terms of credit limit. That is, it's an "intermediate" alternative for those who can't upgrade from Gold to Platinum because of lower income level. By Classic, Gold and Platinum, it's about segmentation as we all know. The issue is on whether there is a segment existing between Gold and Platinum. If Platinum is the "ultimate" card consumers want as an identity symbol, will they apply for Titanium while admitting that they are not rich enough to get Platinum ? It's also funny how Manhattan launches this card too. Priority booking and discounts for concerts are used to be the most advertised benefits of its credit cards anyway. This new Titanium is of no difference. So what's the point ?





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