Doll instant noodle TVC



One of my students in FMCG said Doll is bought by Nissin (the owner of 出前一丁). Is that true ? Did Nissin just buy Doll instant noodles or everything under the brand name of Doll ? Doll as a brand is the first instant noodle in Hong Kong but it's no longer the market leader and it was overtaken by 出前一丁 ages ago. Why it happened ? From the hindsight, I would blame it on brand extension. Doll is no longer an instant noodle but a brand of frozen Dim Sum in the minds of the consumers. It's no going to be easy to revitalize this brand in the instant noodle market. It takes real new news about the brand. "Made in HK" ??? 出前一丁 is also made in HK ! So what ?



Comments

Anonymous said…
i don't know... i use to buy them all the time but since 2-3 months ago i don't see them around in chinese market anymore... i try going around looking for them but is gone...
1:14 pm
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