Hong Thai print ad

Hong Thai may be the first one to advertise about trips to the Olympics. The execution is a bore but it represents the most effective way of selling with segmentation in mind : different trips for different sport lovers. The whole selling premise is the reservation of tickets for the finals. I'm sure this ad would have worked much better if it put this appealing message more upfront. The message should be like " Olympics tickets to the final of your favourite sport are reserved for you". Strategy, message, execution.






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