JF Five Elements Fund

JF is running a sizable campaign for its new fund called "Five Elements Fund". As far as I am aware, the campaign includes print, outdoor and transit advertising as well as infomercials on TVB. If you happen to keep track of the development of fund products, you would find that there are more innovative product offerings recently. In the past there were only funds by countries, regions and sectors. As competition heats up, funds companies are now talking about funds with different themes. Some of them are quite gimmicky like this one. It is said to include all the five elements associated with the Chinese philosophy of Wu Xing. Actually, it is a fund with a mix of 5 different sectors. Yet we just can't undermine the creativity behind this catchy product concept.

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