One2Free flagship store opening ad

This ad attracted me to read more of it because I didn't know what it was trying to sell. I didn't recognize it is from One2Free as it has changed its logo and branding. Worse still, the main visual, i.e. the busy street, is not sending any message at all. Grand opening of a flagship store in Causeway Bay, huh ? It may be a big deal for those who works in One2Free. Is it a big deal for consumers ? If you don't tell them the specific reason why they should pay it a visit ? It's just a self-entertaining ad...

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