Maxims MX print ad

Pork chop with rice is the flagship dish of Cafe De Coral for ages. Once in a while, Fairwood promoted the same thing to compete with Cafe De Coral and now it's Maxims Mx's turn. Marketing is not about "人有我有" but differentiation. Cafe De Coral already has the franchise of this dish in the mind of the consumers. It's not easy to challenge that, not even with the endorsement of Suzi Wong. Speaking of Suzi Wong, she has become a hot celebrity for many brands. It's an interesting phenomenon. When a celebrity gets popular, too many companies/brands use the same person. At the end, no one remembers what she/he advertise for.

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