Bank of China Olympic themed corporate advertising




The Olympics is round the corner and it's the hype for different advertisers to try to share a slice of association with it. Official sponsors make use of it to enhance their corporate image with corporate advertising. Non-sponsors also leverage on it with sports themes of some kind to do promotions and advertise. At the end, the name of the game is creativity and money if you really want to cut through the clutter. Back to this Olympic themed corporate TVC of BOC, the idea is simple : tying the milestones of the Olympics with those of the company. Isn't it a familiar idea ? For an ad like this, you'd better put enough money behind it for achieving cut-through.

Comments

凌廣仁 said…
I think this BOCHK TVC is just a localized version for HK only. It should be for BOC in China. And the localization only involves turning simplified Chinese into traditional Chinese and BOCHK logo as well.The corporate identity at the last second is really odd.
8:29 pm
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