Sealy advertorial



Advertorial is advertising disguised as editorial. It is one of the most frequently used means of marketing communications. Advertorial contains long copies and high chance is consumers will skip it as they can tell it's actually advertising. In a way, it has become a self-indulging way of advertising. Advertisers feel that it's worth the money as they can put whatever they want in the two-page space. But what's the point if there is no one reading it ? Like Sealy in this case, there is room for a creative ad instead of an advertorial. Key message : comfortable mattress. Support : chosen by top resort hotels. And then we can leave it to creative people to come up with a creative ad to catch people's attention and send the message.

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